In order to effectively enhance the service standards of intellectual property agencies in Guangdong province, strengthen self-discipline within the trademark agency industry, promote service innovation, and improve the overall competitiveness of the industry, the "Guangdong Trademark Agency Industry High-Quality Development Seminar" was successfully held on the afternoon of September 27, 2024, at the Hai Si Knowledge Center in the Sino-Singapore Knowledge City of Huangpu District, Guangzhou. This event was guided by the Guangdong Provincial Market Supervision Administration (Intellectual Property Office) and organized by the Guangdong Trademark Association.
Attending the meeting were relevant officials from the Promotion Department of the Guangdong Provincial Market Supervision Administration (Intellectual Property Office) and the association’s Secretary-General Yang Pan. Representatives from the Guangzhou Trademark Examination and Cooperation Center, the relevant departments of the development and construction office of the Sino-Singapore Guangzhou Knowledge City, and the Guangzhou Development Zone Knowledge City International Intellectual Property Promotion Association, as well as representatives from trademark agencies including Elite, Huajin, Huidao, Zhengyu, Hanrui, Chaofan, Yonghua, Junsi, and Xingbei, attended the meeting with about 50 people present. The meeting was chaired by Tian Yang, the Vice President of the association and the Director of the Criminal Protection Special Committee.
During the meeting, Ren Yan, Director of the First Examination Third Department of the Guangzhou Trademark Examination Cooperation Center, discussed the rapid handling of major bad trademark cases and efforts to combat malicious trademark registration applications. She highlighted key procedural points, hot issues, and typical cases in the trademark examination process, providing important guidance and new directions for trademark agencies.
Lawyer Qiu Binbin, Executive Partner of Guangdong Hanrui Law Firm, shared insights from the "Trademark Agency Service Standards" and, in light of illegal cases emerging within the industry during the trademark agency process, proposed constructive suggestions such as strengthening supervision by administrative authorities, optimizing the construction of industry associations, and establishing a trademark agency qualification system. He advocated for enhancing the industry’s standards and fostering a sense of honor among trademark agencies.
Secretary-General Yang Pan of the Guangdong Trademark Association provided a detailed introduction to the credit evaluation index system for trademark agencies and practitioners led by the association, as well as training courses aimed at improving the professional qualities of trademark agents. He emphasized the need to strengthen self-discipline within the industry and promote market standardization, while also underscoring the importance of quality education and skill training for agents to elevate their service levels and facilitate healthy industry development.
During the interactive discussion session, representatives expressed their views and offered suggestions on issues encountered in the trademark agency work.
At the conclusion of the meeting, the provincial bureau pointed out that high-quality development is a common vision for the trademark agency industry, requiring the collective effort of all trademark agencies. It emphasized that the association should fully solicit opinions during the implementation of industry standards to ensure fairness and justice. The bureau encouraged enterprises and agencies to actively engage in social supervision regarding adverse phenomena in the industry, working together to promote the prosperous development of the trademark agency industry.
The successful holding of the "Guangdong Trademark Agency Industry High-Quality Development Seminar" led to a consensus among representatives on establishing an industry standard system under the new circumstances, promoting service innovation, and enhancing overall industry competitiveness. Participants expressed a shared hope that through in-depth learning and extensive communication, they could standardize qualifications, establish baseline thinking, and improve service levels, thereby jointly advancing the higher quality development of the Guangdong trademark agency industry.
In order to effectively enhance the service standards of intellectual property agencies in Guangdong province, strengthen self-discipline within the trademark agency industry, promote service innovation, and improve the overall competitiveness of the industry, the "Guangdong Trademark Agency Industry High-Quality Development Seminar" was successfully held on the afternoon of September 27, 2024, at the Hai Si Knowledge Center in the Sino-Singapore Knowledge City of Huangpu District, Guangzhou. This event was guided by the Guangdong Provincial Market Supervision Administration (Intellectual Property Office) and organized by the Guangdong Trademark Association.
Attending the meeting were relevant officials from the Promotion Department of the Guangdong Provincial Market Supervision Administration (Intellectual Property Office) and the association’s Secretary-General Yang Pan. Representatives from the Guangzhou Trademark Examination and Cooperation Center, the relevant departments of the development and construction office of the Sino-Singapore Guangzhou Knowledge City, and the Guangzhou Development Zone Knowledge City International Intellectual Property Promotion Association, as well as representatives from trademark agencies including Elite, Huajin, Huidao, Zhengyu, Hanrui, Chaofan, Yonghua, Junsi, and Xingbei, attended the meeting with about 50 people present. The meeting was chaired by Tian Yang, the Vice President of the association and the Director of the Criminal Protection Special Committee.
During the meeting, Ren Yan, Director of the First Examination Third Department of the Guangzhou Trademark Examination Cooperation Center, discussed the rapid handling of major bad trademark cases and efforts to combat malicious trademark registration applications. She highlighted key procedural points, hot issues, and typical cases in the trademark examination process, providing important guidance and new directions for trademark agencies.
Lawyer Qiu Binbin, Executive Partner of Guangdong Hanrui Law Firm, shared insights from the "Trademark Agency Service Standards" and, in light of illegal cases emerging within the industry during the trademark agency process, proposed constructive suggestions such as strengthening supervision by administrative authorities, optimizing the construction of industry associations, and establishing a trademark agency qualification system. He advocated for enhancing the industry’s standards and fostering a sense of honor among trademark agencies.
Secretary-General Yang Pan of the Guangdong Trademark Association provided a detailed introduction to the credit evaluation index system for trademark agencies and practitioners led by the association, as well as training courses aimed at improving the professional qualities of trademark agents. He emphasized the need to strengthen self-discipline within the industry and promote market standardization, while also underscoring the importance of quality education and skill training for agents to elevate their service levels and facilitate healthy industry development.
During the interactive discussion session, representatives expressed their views and offered suggestions on issues encountered in the trademark agency work.
At the conclusion of the meeting, the provincial bureau pointed out that high-quality development is a common vision for the trademark agency industry, requiring the collective effort of all trademark agencies. It emphasized that the association should fully solicit opinions during the implementation of industry standards to ensure fairness and justice. The bureau encouraged enterprises and agencies to actively engage in social supervision regarding adverse phenomena in the industry, working together to promote the prosperous development of the trademark agency industry.
The successful holding of the "Guangdong Trademark Agency Industry High-Quality Development Seminar" led to a consensus among representatives on establishing an industry standard system under the new circumstances, promoting service innovation, and enhancing overall industry competitiveness. Participants expressed a shared hope that through in-depth learning and extensive communication, they could standardize qualifications, establish baseline thinking, and improve service levels, thereby jointly advancing the higher quality development of the Guangdong trademark agency industry.
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